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URUS Coming soon

Posted in Latest news | 30/09/2016

The Lamborghini Urus concept car drives through a cityscape


Lamborghini is the latest supercar manufacturer to enter the market with a luxury SUV.

 The URUS concept car was first shown at the 2012 Beijing Motor Show. While technical details are limited, the company has confirmed the super sports SUV is now scheduled for production. Expect power and performance to be turned up to the max.


It’s traditional at Lamborghini to name models after famous fighting bulls, ever since founder Ferruccio Lamborghini, a Taurean, chose the bull as his company emblem. The Urus is named after the biggest and most fearsome of all, the Auroch, ancestor of the present-day bull and standing some 1.8 metres at the shoulder. So the Urus is expected to be imposing and immensely powerful.

From the front, the Urus concept shares a lot of design DNA with its stablemates, with an edgy, angular ‘face’ and gaping air intakes. Ground clearance is high, there’s a rising waistline with bulging ‘haunches’ around the rear wheels and the glasshouse is mid-way between coupé and tourer in profile. Four generous seats and a versatile luggage area are essentials for this sector, but Lamborghini’s interpretation will be more sport-oriented than any rival. The new SUV will combine outstanding performance with everyday usability.

Lamborghini is playing its cards close to its chest as regards the design and tech data, but this will be no small-scale limited edition. The new SUV will represent a third model line for the company alongside Huracán and Aventador. The factory itself will almost double in size, with bigger R&D, warehousing and a third production line. Lamborghini plans to recruit another 500 employees to meet demand.

New Lamborghini Urus prices have not yet been announced by Lamborghini, but to keep up to date or to register interest, please contact Andrew Ford on aford@lamborghini-bristol.co.uk or call 0117 203 3960.




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