The new Mercedes-Benz C-Class
Safety, comfort, agility: these are the outstanding attributes of the new C-Class. The Saloon excels with a many-faceted product concept which meets the expectations of various customer target groups.With the SPORT, ELEGANCE and SE lines, Mercedes-Benz offers three individual models whose emphasis is on either comfort or agility. All model variants share the latest, state-of-the-art technology.
This includes the newly developed AGILITY CONTROL package with situation-responsive shock absorber control, the Intelligent Light System with five different lighting functions and the PRE-SAFE® preventive occupant protection system.
There is a choice of four and six-cylinder engines with up to 13 percent more output than the previous C-Class, accompanied by up to 11 percent better fuel consumption.
The brand new C 180 KOMPRESSOR BlueEFFICIENCY delivers exceptionally economical motoring without any performance penalty thanks to a series of weight saving and energy management measures plus enhanced aerodynamics.
With a length of 4581 millimetres, the Saloon is 55 millimetres longer than its predecessor. The body width has increased by 42 mm to 1770 millimetres, and the wheelbase by 45 mm to 2760 millimetres. These dimensions create the conditions for a generously sized interior, and therefore more comfort. The front shoulder room has increased by 40 millimetres, for example.
The design of the new C-Class is based on the modern Mercedes idiom, which reflects the technical superiority of automobiles bearing the star with taut lines and large, tranquil surfaces.
The pronounced wedge-shape of the front end serves to emphasise attributes such as agility and performance. For the first time in a Mercedes saloon, the radiator grille is used as a distinguishing feature to position the model variants more clearly. Three extended, horizontal louvres and a big centrally positioned Mercedes star characterise the SPORT model as a traditional design feature of sporty Mercedes models. Together with the sporty, high-quality appointments, this feature emphasises the youthful, agile appearance of this C-Class. This sporty presence is further enhanced with AMG body styling, which includes striking front and rear aprons plus side skirts.
In the ELEGANCE model Mercedes-Benz employs a three-dimensional, louvered radiator grille with a high-gloss paint finish to accentuate other brand-typical attributes such as comfort and luxury. The SE model in the new C-Class is intentionally more restrained and traditional, but offers the same technical innovations as the other two model variants.
This "product-in-product" concept enables Mercedes customers to accentuate individual choices, and configure the C-Class to suit their personal taste and lifestyle even more emphatically than before. All the models offer the same, extraordinary driving experience that the Saloon provides by virtue of further technical improvements. Both by its outstanding long-distance comfort and its dynamic handling, the C-Class sets new standards in this market segment.
