Rybrook’s flagship luxury dealership opens its doors Wednesday 6th July
Rybrook Holdings opened the doors to its brand new Rybrook Specialist Cars, Rolls-Royce Birmingham and McLaren Birmingham showrooms in Hockley Heath.
The development, designed by Leamington Spa firm AT Architects, will cater for prospective Rolls-Royce, McLaren and used specialist car customers in the central regions of England and Wales.
Giving his first impressions of the new showroom, David Tibbetts, sales director at McLaren Birmingham, said: “Our new showroom looks fantastic and is a great addition to the Rybrook family. It’s stunning, unique and provides us with the perfect environment to showcase the revolutionary McLaren MP4-12C.
“I’m delighted to be representing McLaren Automotive, a British marque with one of the finest motorsport heritages and a solid reputation for engineering excellence.”
In the showroom, alongside two examples of the groundbreaking MP4-12C, Ayrton Senna’s 1993 MP4/8 McLaren Formula 1 race car is on display linking the past with the present.
Sitting alongside the new McLaren Automotive retail area is a new Rolls-Royce showroom. This dedicated 4 car showroom is the new home for Rolls-Royce Birmingham. Mark Jordan, Rolls-Royce General Sales Manager is delighted to have moved into the purpose built facility “Representing such a prestige luxury marque it is fitting that on the Spirit of Ecstasy centenary year Rybrook has moved its Rolls-Royce operation into a dedicated showroom with the space and ambiance required by our customers. With a dedicated aftersales operation in Cofton Hacket nearby, which has also had considerable investment it’s an exciting chapter in Rybrook’s development.”
At the Hockley Heath development there is also a Rybrook Specialist Cars showroom. With part exchanges taken from McLaren and Rolls-Royce customers as well as a wide selection of supercar marques this is Rybrook’s flagship used car site. Newly appointed General Sales Manager Keith Lacey and Sales Manager Ian Walters both have years of experience within the specialist car market. Keith Lacey adds;
“The upstairs of the Hockley Heath development is dedicated to Rybrook Specialist Cars with the space to display 22 cars in an amazing environment. We will also Endeavour to source cars upon request. With Rybrook you can be sure that the cars have been rigorously checked and you are buying from a company that has been selected by a number of prestigious manufacturers as a franchise representative.
A family-run business, with the head office in Warwick, Rybrook Holdings is one of the UK’s largest privately-owned retailer groups.
Although the McLaren is built in Woking it uses parts and components from across the country, including several in the West Midlands. McLaren suppliers include Bollhoff Fasteners from Willenhall (fasteners), Rimstock of West Bromwich (wheels), RW Greeff in Tamworth (adhesive), GKN Driveline in Sutton Coldfield (driveline), Harada Industries in Birmingham (infotainment) and RW Conekt in Solihull (steering)
