To create the new showroom has required demolishing a derelict building that once was the group’s Jaguar outlet.
When complete the centre will also house the group’s Rolls-Royce outlet, currently located at Cofton Hackett close to the former MG-Rover plant at Longbridge. Once the Rolls-Royce showroom moves to Solihull, the Cofton Hackett site will become an aftersales centre for both brands.
Speaking at the Autosports International show in Birmingham, where the production version of the McLaren MP4-12C was shown for the first time, McLaren Birmingham sales director David Tibbetts said that progress on the new building was rapid; “The framework is up now and it looks very imposing, like a big house.”
McLaren has been forwarding prospects in the Midlands to Rybrook and according to Tibbetts interest in the £168,500 supercar has been enormous. “We haven’t been given our allocation yet by McLaren but we will certainly sell every car we get. You won’t be able to turn up in April and buy one straight away.”
They will join 35 dealers around the globe, with the brand planning a production run of 1,000 MP4-12C cars.