A fully interactive film called Being Henry has been released online and stars ‘The Wire actor Leo Fitzpatrick. Viewers are able to choose the outcome of the story’s central role and simultaneously learn about the new Range Rover Evoque in the process.
The viewer is presented with 9 storylines, 32 different endings and is the story of a man on a journey, making various decisions and landing him in different realities. As in daily life, the viewer makes the choices for Henry, who translates these into a design for a new Evoque. The film takes its cue from colour, situational and emotional references to construct the consumer’s fully personalized Range Rover.
This clever, interactive online video provides the viewer with a game-like experience, but also highlights the appeal of the product it suggests is just as versatile and ever-changing as the story line can be. For more details, take a look online at http://www.helloevoque.com/beinghenry and get help figuring out what your perfect Evoque looks like.
