Driving pleasure knows no end, but it does have a beginning: the new BMW 1 Series Hatch.
The car’s design signals the promise of an engaging, dynamic driving experience. Even after a single glance, you intuitively know it. And that visual promise is fulfilled on the road. It takes only a few metres to appreciate the unique dynamic ability of the BMW 1 Series, the first car in its class with rear-wheel drive which marks it out as a true BMW instantly. The driving experience is enhanced further by the application of BMW’s EfficientDynamics philosophy, which targets improved efficiency.
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